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ANDY Awards

Creative Award
New York, United States
Carrefour - "THE HEALTHY MAP - CARREFOUR X FORTNITE" by ANDY Awards 2022

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TitleTHE HEALTHY MAP - CARREFOUR X FORTNITE
Agency
Campaign THE HEALTHY MAP - CARREFOUR X FORTNITE
Advertiser Carrefour
Brand Carrefour
PostedApril 2022
Business Sector Department Stores, Supermarkets
Media Type Others
Length
AI Description The advertisement for "The Healthy Map - Carrefour x Fortnite" creatively integrates Carrefour into the popular online game Fortnite. It begins by addressing the unhealthy dietary habits of children, with statistics highlighting the consumption of unhealthy foods versus fruits and vegetables. The ad transitions to a virtual world where players can choose an avatar with a distinct appearance. Carrefour's gaming map, inspired by a futuristic supermarket, allows players to gain life points by consuming virtual fruits and vegetables, emphasizing health benefits. The ad partners with well-known streamers and influencers worldwide to promote healthy eating through gameplay. It showcases vivid visuals of digital produce and a vibrant, captivating map design. Interactive calls to action, such as 'Eat Fruits, Gain Life,' subtly urge viewers to reflect on real-life choices. The campaign aims to make healthy eating fun and engaging, leveraging the digital realm to raise awareness about nutrition and wellbeing. Carrefour thus utilizes both innovative technology and entertainment to convey a powerful health message.