eos - "Bless Your F*ing Cooch" by ANDY Awards 2022
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eos - "Bless Your F*ing Cooch"
- Brand: eos
- Country: United States
- Advertiser: EOS (Evolution of Smooth)
| Title | Bless Your F*ing Cooch |
| Agency | Mischief @ No Fixed Address |
| Campaign | Bless Your F*ing Cooch |
| Advertiser | EOS (Evolution of Smooth) |
| Brand | eos |
| Posted | April 2022 |
| Business Sector | Cosmetics, Beauty Products & Perfumes |
| Media Type | Others |
| Length | |
| AI Description | The ad for EOS features their shave cream, spotlighted by the viral TikTok celebrity Carly Joy. The central theme focuses on Kimberly’s tutorial-style endorsement, showing how effective and user-friendly the cream is, even offering dry shave results. Vibrant pink backgrounds and bold text highlight positive user reviews, including mentions by major publications like Today and Teen Vogue. The product promises a "smooth hoohah," directly addressing and normalizing conversations around intimate hygiene. Various TikTok clips mash up a series of enthusiastic reviews, emphasizing community engagement and wide-reaching impact, with the campaign reaching over 700 million impressions. Additionally, it showcases the significant sales figures achieved following the product's viral success. |
| Chief Marketing Officer | Soyoung Kang |
| VP Brand Marketing and Media | Carley Caldas |
| VP Public Relations and Corporate Communications | Laura Bierbaum |
| Senior Brand Manager | Sierra Dennis |
| Social Media Strategist | Caitlin George |
| Co-Founder and CCO | Greg Hahn |
| Executive Creative Director | Bianca Guimaraes |
| Executive Creative Director | Kevin Mulroy |
| Copywriter | Dana Buckhorn |
| Art Director | Tanner Thompson |
| President | Kerry McKibbin |
| Account Director | Tyler Harris |
| Business Manager | Leila Chee |
| Head of Strategy | Jeff McCrory |
| Senior Strategist | Jimmy George |
| Director of Development | Oliver McAteer |
| Director PR | Erin Banting |
| PR Manager | Jessica Hoffeldt |
| Production | Makeout |
| PR | CMM |
| Media | Mekanism |