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ANDY Awards

Creative Award
New York, United States
New York Lottery - "New York Series State of Art" by ANDY Awards 2022

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TitleNew York Series State of Art
Agency
Campaign New York Series State of Art
Advertiser New York Lottery
Brand New York Lottery
PostedApril 2022
Business Sector Lottery & Gambling
Media Type Others
AI Description The ad features a series of five black and white illustrations representing the New York Lottery 'New York Series'. Each ticket displays intricate drawings of iconic landmarks and scenes from New York, including a funfair wheel, a bridge, and picturesque landscapes. The designs evoke a sense of nostalgia and fantasy, offering the possibility to win up to one million dollars. The artistic style is detailed and whimsical, presenting scenes that capture the essence of New York. Each ticket is marked with the price of $5 and urges participants to 'scratch to cash'.
SVP, Group Strategy Director Laura Frank
VP, Strategy Director Emily Brown
Associate Director, Social Strategy Grace Freeman
Community Manager Jordana Judson
Ticket Aritst Mister Vi
North American Chief Creative Officer Eric Silver
Co-Chief Creative Officer McCann North America Sean Bryan
Co-Chief Creative Officer McCann North America Tom Murphy
EVP, Executive Creative Director Mat Bisher
SVP, Group Creative Director Jason Ashlock
SVP, Group Creative Director Dominick Baccollo
Creative Director Emily Salas
Creative Director Tyler Gonerka
Senior Writer Noah Benezra
Senior Art Director Antony Rush
Chief Production Officer Nathy Aviram
SVP Executive Integrated Producer Andrea Kaye
Producer Mackenzie Reif
Business Manager Natalie Hernandez
SVP Executive Music Producer Eric Johnson
Business Manager Music Jamie Jou
EVP Executive Account Director Nikki Maizel
SVP Group Account Director Caroline Fuller
Account Director Molly Vossler
Account Executive Carolyn Martin
Project Manager Michael Gonzalez