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Creative Award
New York, United States
New York Lottery - "New York Series State of Art" by ANDY Awards 2022

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TitleNew York Series State of Art
Agency
Campaign New York Series State of Art
Advertiser New York Lottery
Brand New York Lottery
PostedApril 2022
Business Sector Lottery & Gambling
Media Type Case Study
Length
AI Description The ad introduces V Long, an artist from Brooklyn, presenting his work for the New York Lottery. It narrates the creative process behind designing unique lottery tickets, using a single color and hand-drawn illustrations to represent different regions of New York. The minimalist, black-and-white designs break from the traditional, colorful lottery norms. The visuals showcase detailed sketches of iconic landmarks, such as the Brooklyn Bridge and the Adirondacks. The ad conveys a message of state pride and showcases the creativity involved in the project's artistic approach. It highlights the non-commercial aesthetics of the lottery tickets, celebrating New York's culture and landmarks.
SVP, Group Strategy Director Laura Frank
VP, Strategy Director Emily Brown
Associate Director, Social Strategy Grace Freeman
Community Manager Jordana Judson
Ticket Aritst Mister Vi
North American Chief Creative Officer Eric Silver
Co-Chief Creative Officer McCann North America Sean Bryan
Co-Chief Creative Officer McCann North America Tom Murphy
EVP, Executive Creative Director Mat Bisher
SVP, Group Creative Director Jason Ashlock
SVP, Group Creative Director Dominick Baccollo
Creative Director Emily Salas
Creative Director Tyler Gonerka
Senior Writer Noah Benezra
Senior Art Director Antony Rush
Chief Production Officer Nathy Aviram
SVP Executive Integrated Producer Andrea Kaye
Producer Mackenzie Reif
Business Manager Natalie Hernandez
SVP Executive Music Producer Eric Johnson
Business Manager Music Jamie Jou
EVP Executive Account Director Nikki Maizel
SVP Group Account Director Caroline Fuller
Account Director Molly Vossler
Account Executive Carolyn Martin
Project Manager Michael Gonzalez