The Minderoo Foundation - "Thrive by Five" by ANDY Awards 2022
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The Minderoo Foundation - "Thrive by Five"
- Brand: The Minderoo Foundation
- Country: Australia
- Advertiser: Minderoo Foundation
| Title | Thrive by Five |
| Agency | M&C Saatchi |
| Campaign | Thrive by Five |
| Advertiser | Minderoo Foundation |
| Brand | The Minderoo Foundation |
| Posted | April 2022 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Others |
| Length | |
| AI Description | The ad "Thrive by Five" from The Minderoo Foundation emphasizes the critical importance of early childhood development in the first five years of life. Featuring Molly Wright, a seven-year-old delivering a TED Talk, the ad highlights scientific concepts like "serve and return," encouraging parents to engage in simple yet impactful activities such as playing peekaboo. It stresses the influence of these interactions on memory and trust-building. The ad features bright, engaging visuals and reaches a wide audience through international broadcasts and translations, demonstrating a commitment to global impact and education about early child development. |
| Chief Creative Officer | Cam Blackley |
| Group CEO | Justin Graham |
| Executive Creative Director | Mandie van der Merwe |
| Executive Creative Director | Avish Gordhan |
| Managing Director | Michael McEwan |
| Senior Copywriter | Tom Bradbeer |
| Senior Art Director | Laura Brown |
| Head of Content | Emma Parsons |
| Group Strategy Director | Cat Mellon |
| Producer | Andrew Perry |
| Group Account Director | Am Lall |
| Chariman | Jeremy Sinclair |
| Executive Director | Bill Muirhead |
| Media | Bohemia Group |
| CEO | Brett Dawson |
| Connection Design Director | Aaron D'artona |
| Business Director | Natasha Young |
| Media Manager | Abbey Tarlinton |
| National Partnership Director | Jimmy Dau |
| Production | FINCH |
| Director | Michael Gracey |
| Executive Producer | Corey Esse |
| Producer | Claire Thompson |
| DOP | Tim Tregoning |
| Client | The Minderoo Foundation |
| Co-Chair and Co-Founder | Nicola Forrest |
| Chief Executive Officer of Thrive by Five | Jay Weatherill |
| Communications Director | David Ohana |
| Head of Brands and Campaigns | Angus Ingham |
| Content, Research & Evaluation Lead | Melissa Teo |
| Chief Executive Officer | Andrew Hagger |
| Deputy Chief Executive Officer | Felicity Gooding |
| Director of External Affairs | Anthony Flannery |
| Social Media Manager | Madeline Arnold |
| Communications Specialist | Alex Massey |
| Head of Media | Shaun Devitt |