The Minderoo Foundation - "Thrive by Five" by ANDY Awards 2022
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The Minderoo Foundation - "Thrive by Five"
- Brand: The Minderoo Foundation
- Country: Australia
- Advertiser: Minderoo Foundation
| Title | Thrive by Five |
| Agency | M&C Saatchi |
| Campaign | Thrive by Five |
| Advertiser | Minderoo Foundation |
| Brand | The Minderoo Foundation |
| Posted | April 2022 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Others |
| Length | |
| AI Description | The ad presents a TED-style talk emphasizing the importance of early childhood development. A young girl addresses the audience, explaining how simple interactions like playing peekaboo can profoundly impact a child's brain development. The narrative is supported by animations and live experiments involving a toddler named Ari. The use of colorful visuals and relatable scenarios emphasizes the critical role that adults play in shaping a child's future. The talk advocates for active engagement through connection, conversation, and community involvement to foster healthier and happier children. The setting is inviting, educational, and highlights a genuine emotional connection between the speaker and the audience. |
| Chief Creative Officer | Cam Blackley |
| Group CEO | Justin Graham |
| Executive Creative Director | Mandie van der Merwe |
| Executive Creative Director | Avish Gordhan |
| Managing Director | Michael McEwan |
| Senior Copywriter | Tom Bradbeer |
| Senior Art Director | Laura Brown |
| Head of Content | Emma Parsons |
| Group Strategy Director | Cat Mellon |
| Producer | Andrew Perry |
| Group Account Director | Am Lall |
| Chariman | Jeremy Sinclair |
| Executive Director | Bill Muirhead |
| Media | Bohemia Group |
| CEO | Brett Dawson |
| Connection Design Director | Aaron D'artona |
| Business Director | Natasha Young |
| Media Manager | Abbey Tarlinton |
| National Partnership Director | Jimmy Dau |
| Production | FINCH |
| Director | Michael Gracey |
| Executive Producer | Corey Esse |
| Producer | Claire Thompson |
| DOP | Tim Tregoning |
| Client | The Minderoo Foundation |
| Co-Chair and Co-Founder | Nicola Forrest |
| Chief Executive Officer of Thrive by Five | Jay Weatherill |
| Communications Director | David Ohana |
| Head of Brands and Campaigns | Angus Ingham |
| Content, Research & Evaluation Lead | Melissa Teo |
| Chief Executive Officer | Andrew Hagger |
| Deputy Chief Executive Officer | Felicity Gooding |
| Director of External Affairs | Anthony Flannery |
| Social Media Manager | Madeline Arnold |
| Communications Specialist | Alex Massey |
| Head of Media | Shaun Devitt |