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ANDY Awards

Creative Award
New York, United States
Beam Suntory - "6ourbon 7ime" by ANDY Awards 2022

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Title6ourbon 7ime
Agency
Campaign 6ourbon 7ime
Advertiser Beam Suntory
Brand Beam Suntory
PostedApril 2022
Business Sector Spirits, Fortified Wines
Media Type Others
AI Description The '6ourbon 7ime' ad by Beam Suntory promotes a special hour between 6-7 PM as a time to unwind and relax with a glass of bourbon. The ad features a minimalist and warm design, highlighting a glass of bourbon with ice, drenched in golden sunlight. The imagery emphasizes craftsmanship, with shadows and elements like clocks hinting at the passage of time. It portrays a blend of vintage and modern aesthetics, suggesting a balanced lifestyle where work ends, and personal time begins. A message focusing on setting boundaries and enjoying time at home is clear, inviting viewers to embrace decompression.