OBSERVATOIRE DES INEGALITES - "MONOPOLY OF INEQUALITIES" by ANDY Awards 2022
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OBSERVATOIRE DES INEGALITES - "MONOPOLY OF INEQUALITIES"
This ad is part of the ACT Responsible Collection
- Brand: OBSERVATOIRE DES INEGALITES
- Country: France
- Advertiser: Observatoire des Inégalités
| Title | MONOPOLY OF INEQUALITIES |
| Agency | Herezie |
| Campaign | MONOPOLY OF INEQUALITIES |
| Advertiser | Observatoire des Inégalités |
| Brand | OBSERVATOIRE DES INEGALITES |
| Posted | April 2022 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | The Monopoly of Inequalities is an educational tool designed by the Observatoire des Inégalités to teach children from the age of 11 about social inequality and discrimination. This teaching takes the form of a game of Monopoly, a game everybody knows well, but the rules have been changed to reflect those of our society. For example, a girl will earn less than a boy when they pass Go, disabled children won’t have access to the stations on the board, children from visible minorities won’t be able to buy property in certain areas, etc. Players don’t play their own roles in the game, so they get a better understanding of what it feels like to be in the other person’s shoes. Each rule is based on real national data gathered by the Observatoire des Inégalités. |
| Media Type | Others |
| Length | |
| AI Description | The ad for "Monopoly of Inequalities" opens with a presenter explaining the conventional Monopoly game before introducing a new version designed to reflect real-world social inequalities. The ad features a classroom setting where children play this educational game, designed by the Observatoire des Inégalités, emphasizing social and economic disparities. Scenes show students with different roles, some facing restrictions like lower pay or limited property access, highlighting discrimination faced by minorities. Testimonies from teachers and the French Minister for Equality add legitimacy and authority, stressing the game's educational value. It's visually engaging, combining news-style presentations with clips of kids engaging with the revised board game. The ad closes with a call to "change the rules of the game," encouraging societal empathy and change. |
| Entrant Company | HEREZIE PARIS |
| Chief Executive Officer | Andrea Stillacci |
| Executive Creative Director | Paul Marty |
| Executive Creative Director | Etienne Renaux |
| Copywriter/Art Director | Leo Michel |
| Copywriter/Art Director | Marie Dutech |
| Project Manager | Solene Gonnon |
| Head of Production | Tanya Kozlova |
| PR Manager | Emilie Imbert |
| PR Manager | Nathalie Roland |
| PR Manager | Theda Braddock |
| Managing Director - l'Observatoire des Inégalités | Louis Maurin |
| Project Manager - l'Observatoire des Inégalités | Constance Monnier |
| Communications & Project officer - l'Observatoire | Tristan Bouvier |
| Chief Executive Officer | Andrea Stillacci |
| Executive Creative Director | Paul Marty |
| Executive Creative Director | Etienne Renaux |
| Copywriter/Art Director | Leo Michel |
| Copywriter/Art Director | Marie Dutech |
| Project Manager | Solene Gonnon |
| TV Producer | Tanya Kozlova |
| PR Manager | Emilie Imbert |
| PR Manager | Nathalie Roland |
| PR Manager | Theda Braddock |
| Directeur | Louis Maurin |
| Project Manager | Constance Monnier |
| Communications & Project officer | Tristan Bouvier |
