P&G - "Widen The Screen" by ANDY Awards 2022
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P&G - "Widen The Screen"
- Brand: P&G
- Country: United States
- Advertiser: Procter & Gamble
| Title | Widen The Screen |
| Agency | Grey New York |
| Campaign | Widen The Screen |
| Advertiser | Procter & Gamble |
| Brand | P&G |
| Posted | April 2022 |
| Business Sector | Others |
| Media Type | Others |
| Length | |
| AI Description | The 'Widen The Screen' ad campaign by P&G, produced by Grey New York, addresses the lack of diversity in media, focusing on the underrepresentation of Black creators in the film industry. Featuring powerful dialogues, it highlights the responsibilities of those behind the camera and aims to broaden opportunities for Black storytellers. The campaign promotes systemic change by partnering with Black creators and increasing investment in Black-owned media. Through visuals of filmmakers and interviews, it conveys a message of inclusion, representation, and empowerment, striving to reshape the narrative around Black life on screen. |
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