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Creative Award
New York, United States
Lunchables - "Lunchables" by ANDY Awards 2022

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TitleLunchables
Agency
Campaign Lunchables
Advertiser Oscar Mayer
Brand Lunchables
PostedApril 2022
Business Sector Food
Media Type Others
AI Description The 'Lunchabuilds' ad by Lunchables focuses on the concept of turning food into playtime with a twist. Utilizing bright, colorful visuals, the ad showcases how Lunchables has repositioned its products as 'The Toy You Can Eat.' The campaign highlights various creative food builds resembling rockets, robots, and Eiffel towers made with the product's components like cheese, crackers, and pretzels. Emphasizing fun and creativity, the campaign illustrates these 'edible toys' through images of playful constructions on a vibrant yellow background. Aimed at children and their imagination, the ad explains how this idea resonates with building and playing, transforming mealtime into an interactive experience. The campaign narrative reveals growth in sales and media coverage, demonstrating its wide-reaching impact. The concept has been successful enough to be featured in various toy stores, evolving Lunchables into an innovative culinary adventure. Throughout, the visuals maintain a playful and engaging tone, encouraging interaction and excitement.
Global Director Enterprise Marketing
Global Strategy Manager
Business Marketing Manager
Creative Director
Global Creative Lead
Co-Chief Creative Officer
Co-Chief Creative Officer
Global Creative Partner
Chief Strategy Officer
Strategy Director
Executive Creative Director
Creative Director
Associate Creative Director
Art Director
Senior Copywriter
Director of Integrated Production
Executive Producer
Music Producer
Senior Digital Producer
SVP Business Lead
Management Supervisor
Editor
Animator
Sound Production
Music Composer
Singer
Songwriter
Producer