andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Lunchables - "Lunchables/Lunchabuilds" by ANDY Awards 2022

Filter results by

TitleLunchables/Lunchabuilds
Agency
Campaign Lunchables
Advertiser Oscar Mayer
Brand Lunchables
Date of First Broadcast/Publication 2021 / 9
Business Sector Food
Story Lunchables is going where no snack's gone before. We took over FAO Schwarz in New York City with our #Lunchabuilds collection, in FAO's largest partnership ever. We're talking window displays, massive Lunchables creations and Times Square billboards. And if you couldn't make it to New York, you could just grab a box of Lunchables and find your own building inspiration at Lunchabuilds.com
Media Type Case Study
Length
AI Description The Lunchables/Lunchabuilds ad campaign showcases how Lunchables transformed their snack products into imaginative toys. The ad highlights their collaboration with FAO Schwarz to create engaging window displays and massive Lunchables structures at their New York City location, drawing visitors' attention. The ad promotes the #Lunchabuilds initiative, emphasizing creativity by featuring construction examples like castles, motorcycles, and UFOs, all made from Lunchables. It tells the story of how children enjoy building with their food, and includes blueprints and QR codes in the packaging for further inspiration. Social media partnerships, notably with TikTok influencer Zach King, amplify the campaign's reach. The efforts led to a significant increase in Lunchables sales, marking double-digit growth for the first time in five years. The tagline "The Toy You Can Eat" encapsulates the playful, innovative spirit of the campaign, turning snack time into an imaginative playtime activity for kids.
Production Company
Executive Producer
Director
Director
Creative Director
Creative Director
Creative Team
Creative Team
Agency Producer
Agency Producer
Agency Producer
Account Management
Account Management
Account Management
Strategy Team
Strategy Team
Business Affairs
Business Affairs
Advertising Manager
Editing Company
Editor
Editor
Photographer