Walmart - "Bedtime Stories" by ANDY Awards 2022
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Walmart - "Bedtime Stories"
This ad is part of the ACT Responsible Collection
- Brand: Walmart
- Country: United States
- Advertiser: Walmart
| Title | Bedtime Stories |
| Agency | FCB Chicago |
| Campaign | Bedtime Stories |
| Advertiser | Walmart |
| Brand | Walmart |
| Date of First Broadcast/Publication | 2021 / 9 |
| Business Sector | Department Stores, Supermarkets |
| Media Type | Case Study |
| Length | |
| AI Description | The Walmart ad titled "Bedtime Stories" revolves around the profound connection between incarcerated parents and their children, facilitated through a special literacy program. The ad opens with a heartwarming promise by a parent to work hard and be a positive force in their child's life. As the narrative unfolds, it showcases the emotional significance of reading, highlighting an innovative app that allows parents to record and send bedtime stories to their children from within prison walls. Visually, the ad captures intimate and tender moments as children listen to their parent's voice through the app, symbolizing comfort and love despite physical separation. The backdrop of the ad oscillates between the stark environment of a prison and the warmth of a child's bedroom, emphasizing the theme of connection amidst distance. Testimonials from Walmart's Community Engagement VP and others strengthen the message, articulating the transformative potential of this program in reducing the trauma of incarceration. The advertisement concludes by reiterating the brand’s commitment to community empowerment through initiatives like these, aimed at enhancing parental bonds and child literacy. |
| FCB Worldwide Creative Partner | Fred Levron |
| FCB Chicago CCO | Andres Ordonez |
| SVP Executive Creative Producer | John Bleeden |
| EVP, Director of Branded Content and Entertainment | Juan Woodbury |
| Creative Director | Jack Miller |
| Sr. Copywriter | Jake Roland |
| Sr. Art Director | McKenzie Moore |
| EVP, Management Director | Antoniette Wico |
| Management Director | Katherine Fliess |
| Account Director | Ally Khajenouri |
| Account Executive | Avery Sykes |
| Executive Producer | Carolina Velez |
| VP, Strategic Planning Director | JP Palmer |
| EP, Director of Music | Stump Mahoney |
| VP, Business Manager | Jeff Cowie |
| Director of Production, North America, EVP | Kerry Hill |
| Creative Director, VP | Brian Steckel |
| Executive Producer | Dan Delaney |
| Senior Producer | Alex Bartczak |
| Editor | Nate McCabe |
| Senior Motion Designer | Anj Puglise |
| Senior Motion Designer | Anthony Palermo |
| Motion Designer | Mike Czerniuk |
| Colorist | Caleb Hill |
| Audio Engineer | Justin Mayer |
| Toronto | FCB SIX |
| Chief Creative Officer | Ian Mackenzie |
| Executive Creative Director | Colin Craig |
| Strategic Platforms Lead | Eli Ferrara |
| VP of Product | Bonnie Chung |
| Project Manager | Richard Chao |
| Founder | Andrew Harris |
| Executive Producer | Steven Lo |
| Technical Lead | James Porter |
| Director | Isabela Littger |
| Director | Mateus de Paula Santos |
| Head of Production | Clara Morelli |
| Executive Producer | Luis Ribeiro |
| Producer | Pablo Zurita |
| Animation and Technical Director | Felipe Frazão |
| Director/DP | Robert Stockwell |
| Executive Producer | Tracy Tran-Thomas |
| 2nd Camera Op | Michael David Thomas |
| Gaffer | Alhareth Ajjaj |
| Audio Mixer | Alan Chow |
| CCO/CEO | Joel Simon |
| VP/Executive Producer | Jeff Fiorello |
| Producers | Norm Felker/Andrew Manning/Sharon Cha |
| Co-Composers | Rebecca Riter/Joel Simon |
| Sound Design | Nathan Kil |