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Amazon - "Unbox a world of music"

Droga5 New York, United States

Awards

10765

Brand: Amazon
Country: United States

Advertiser: Amazon

Title	Unbox a world of music
Title (original language)	Unboxing Amazon Music
Agency	Droga5
Campaign	Unbox a world of music
Advertiser	Amazon
Brand	Amazon
Posted	April 2022
Business Sector	Online Leisure & Entertainment Services
Media Type	Television
Length	60 seconds
AI Description	The ad opens with a cardboard box imprinted with Amazon's iconic smile logo. It hints at the concept of unboxing as the box opens to reveal a lively, stop-motion animated scene inside a cozy room. There's a character relaxing on the couch with headphones, engaging with a playful, animated interface on a screen. The setting evolves, shifting to a vibrant virtual street parade. The lively stop-motion animation continues with humorous, exaggerated characters blending into a music-themed narrative with glowing neon visuals. The character engages with a diverse virtual world filled with catchy music beats and rhythm, accompanied by objects like a cat whose eyes light up gleefully, matching the vibrant energy of the scene. Later, the scene switches to a festive Christmas dinner with animated characters enjoying a holiday meal. The frames are vibrant, appealing to youthful, tech-savvy audiences, evoking excitement and joy. Ultimately, products associated with Amazon music become apparent with the tagline encouraging viewers to "+unbox a world of music+" showcasing the diverse musical experiences Amazon Music offers.
Designer	Stevie Gee
Designer	Essy May
Designer	Jack Anim Ibrahim
Designer	Godstime Ojinmah
Production/Animation/Design/Editorial	Blinkink
Lead Animator	Andy Biddle
Director of Photography (DOP)	Matt Day
Animation	Anthony Farquhar-Smith
Animation	Robin Jackson
Animation	Roxannah Linklater
Animation	Josh Ewell
Animation	Ashleigh Cheadle
Animation	Jonny Sabbagh
Animation	Will Harper
Animation	Jong-Ha Yoon
Animation	Frankie Swan
Animation	Campbell Hartley
Animation	Duncan Gist
Animation	Sean Weston
Animation	Elena Bolado
Animation	Giulia Frixione
Animation	Fanny Hagdahl Sörebo
Animation	Robert Findlay
Editor	William Barnett
Producer	Gareth Owen
Post-production Producer	Emma Cook
Creative Director	Ed Redgrave
Creative Director	Dave Wigglesworth
Art Director	matt dunn
Copywriter	Jules Hunt