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ANDY Awards

Creative Award
New York, United States
Setapp - "Snake" by ANDY Awards 2022

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TitleSnake
Agency
Campaign Snake
Advertiser Setapp
Brand Setapp
PostedApril 2022
Business Sector Others
Media Type Others
Length
AI Description The Setapp ad begins with a hypnotist attempting to cure a man named Dennis of his snake phobia through hypnosis. As the hypnotist snaps his fingers, Dennis becomes rigid, falling into a trance-like state. This comical situation is disrupted by a phone call, illustrating an unexpected distraction. The scene shifts, showing Dennis in various absurd situations, mimicking a snake’s motions. He lies flat on the ground within a painted circle, interacts clumsily with a vending machine, and flops with his head back at a dining table. Each scene highlights the absurdity and humor of losing focus on tasks. The ad transitions to a more organized presenter introducing Setapp, described as a subscription service that provides access to a collection of apps, aiming to help users focus and complete tasks efficiently. The ad closes with the Setapp logo and the message "Finish everything," reinforcing the idea of overcoming distractions and boosting productivity.