Corona/ ABINBEV - "Sunbrew" by ANDY Awards 2022
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Corona/ ABINBEV - "Sunbrew"
- Brand: Corona/ ABINBEV
- Country: United States
- Advertiser: AB InBev
| Title | Sunbrew |
| Agency | DAVID |
| Campaign | Sunbrew |
| Advertiser | AB InBev |
| Brand | Corona/ ABINBEV |
| Posted | April 2022 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Case Study |
| Length | |
| AI Description | The Corona Sunbrew ad opens with dramatic black and white images of stormy weather and snowy streets, emphasizing the gloomy conditions many face, which relate to vitamin D deficiency. The narrative highlights concerns about the lack of vitamin D and introduces the innovation of Vitamin D-infused non-alcoholic beer as a solution. Corona positions itself as a 'brand rooted in the sun,' offering 'Sunshine in a Bottle' through this groundbreaking product. Footage of a tranquil beach with a turtle adds a calming natural element, suggesting the product's authenticity and natural benefits. Vintage-style TV broadcasts announce the launch, and a voiceover discusses the health benefits of vitamin D, including bone health and immune function. Figures reveal the product's success, with millions of impressions and sales projected. Bright and colorful beach scenes conclude, underlining the tagline 'Sunshine Anytime,' and driving home the message of bringing sunshine into everyday life through a beer bottle. |
