Burger King - "The Menu Court" by ANDY Awards 2022
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Burger King - "The Menu Court"
- Brand: Burger King
- Country: Spain
- Advertiser: Burger King
| Title | The Menu Court |
| Agency | DAVID |
| Campaign | The Menu Court |
| Advertiser | Burger King |
| Brand | Burger King |
| Posted | April 2022 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Others |
| Length | |
| AI Description | The ad "The Menu Court" by Burger King takes viewers into a vibrant basketball arena, integrating food imagery with NBA 2K gameplay. Iconic basketball players and in-game avatars are seen against a dynamic background adorned with Burger King’s menu items. The ad blends real-life basketball excitement with virtual gaming, featuring commentary on winning rings similar to basketball legends like LeBron and MJ. Gamers are challenged to score on a court designed with Burger King products, turning each move into a fun and rewarding experience. Highlights include a basketball game where the court is mapped with layered images of burgers and fries, promoting Burger King's latest menu offerings. Social media snippets show engaging interactions, emphasizing the cross-platform appeal. It connects food, gaming, and sports, creating an engaging narrative that encourages viewers to enjoy Burger King's products while being part of an exciting gaming and basketball experience. |
| Global CCO & Partner | Pancho Cassis |
| Global COO | Sylvia Panico |
| Executive Creative Director | André Toledo, Saulo Rocha |
| Creative Director | Fred Bosch |
| Copywriter | Jaime Ludeña |
| Art Director | Francesc Enrich |
| Group Account Director | Lucila Mengide, Stefane Rosa |
| Account Supervisor | Adriana Gonzalez |
| Strategic Mananger | Patricia Urgoiti |
| Producer | Sebastian Arce |
| Head of Social | Alex Sánchez |
| Global Head of PR | Sandra Azedo |
| Production Company | DeSeif |
| Global Chief Marketing Officer | Fernando Machado |
| Global Brand Marketing | Diego Suarez |
| CMO RBI Iberia | Bianca Shen |
| Marketing Director | Beatriz Faustino |
| Head of Brand Marketing | Yvette Altet |
| Head of Digital Media & PR | Borja Moya |
| Brand and Communication Manager | María Lafuente |
