Liquid Death Mountain Water - "Loving Homes For Plastics" by ANDY Awards 2022
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| Title | Loving Homes For Plastics |
| Agency | CALLEN |
| Campaign | Loving Homes For Plastics |
| Advertiser | Supplying Demand, Inc |
| Brand | Liquid Death Mountain Water |
| Posted | April 2022 |
| Business Sector | Mineral, Sparkling & Bottled Waters |
| Media Type | Others |
| Length | |
| AI Description | The ad for Liquid Death Mountain Water, titled "Loving Homes For Plastics," humorously critiques the widespread use of plastic bottles. It begins by highlighting a solitary plastic bottle on a podium, followed by visuals of polluted landscapes and ocean scenes due to un-recycled plastics. The narrative sarcastically suggests big companies love plastic excessively, proposing a whimsical 'Loving Homes for Plastic' initiative. The initiative encourages the public to mail empty bottles back to large companies, playing on the irony of giving plastic a 'loving home' away from oceans and landfills. The ad uses comedic elements and a retro aesthetic, featuring a woman typing at an old computer and emphasizes mailing stickers placed on bottles. The accompanying visuals include whimsical animations of a turtle and a figure riding a turtle over a surreal landscape, culminating with signs of celebration as confetti explodes around the character, reinforcing a humorous take on the serious issue of plastic pollution. |
| Chief Creative Officer | Craig Allen |
| Managing Director | David Hughes |
| Head of Strategy | Julianna Simon |
| Art Director | Matt Nall |
| Copywriter | Kyle Davis |
| Producer | Christian Colasuonno |
| Producer | Nick Sage |
| Director | Carl Sundemo |
| Production | Hobby Film |
| Post | Parliament |