Liquid Death Mountain Water - "Loving Homes For Plastics" by ANDY Awards 2022
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| Title | Loving Homes For Plastics |
| Agency | CALLEN |
| Campaign | Loving Homes For Plastics |
| Advertiser | Supplying Demand, Inc |
| Brand | Liquid Death Mountain Water |
| Posted | April 2022 |
| Business Sector | Mineral, Sparkling & Bottled Waters |
| Media Type | Others |
| Length | |
| AI Description | The ad for Liquid Death Mountain Water uses vivid imagery and an impactful message to highlight the environmental damage caused by plastic bottles. Comparing aluminum cans, which are infinitely recyclable, to the plastic bottles that contribute heavily to pollution, the ad emphasizes only a small percentage is recycled. With dramatic visuals of earth covered in plastic and animals in distress, the campaign lashes out at major corporations like Coke and Pepsi by encouraging viewers to mail used plastic bottles back to them. Through symbolic actions and striking facts, Liquid Death informs the audience of their initiative 'Loving Homes for Plastic' to bring awareness to the plastic crisis, and utilizes satire to ensure the message is both memorable and engaging. |
| Chief Creative Officer | Craig Allen |
| Managing Director | David Hughes |
| Head of Strategy | Julianna Simon |
| Art Director | Matt Nall |
| Copywriter | Kyle Davis |
| Producer | Christian Colasuonno |
| Producer | Nick Sage |
| Director | Carl Sundemo |
| Production | Hobby Film |
| Post | Parliament |