NTMFacts - "Trapped" by ANDY Awards 2022
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NTMFacts - "Trapped"
- Brand: NTMFacts
- Country: United States
- Advertiser: Insmed
| Title | Trapped |
| Agency | Area 23 |
| Campaign | Trapped |
| Advertiser | Insmed |
| Brand | NTMFacts |
| Posted | April 2022 |
| Business Sector | Industrial Research Centers & Laboratories |
| Media Type | Digital |
| Length | |
| AI Description | The ad 'Trapped' by NTMFacts utilizes puppetry and stop-motion animation to depict the daily struggles of living with a lung disease. The main character, an elderly puppet, wakes up strapped to a heavy, machine-like contraption that signifies their health condition. As the day progresses, they undertake routine activities, such as getting up from bed, commuting on a bus, and sitting in an office, all the while burdened by the apparatus. This metaphorical representation illustrates how the illness traps the character physically and emotionally, affecting every aspect of life. The gentle, subdued color palette contrasts with the somber theme, emphasizing the emotional burden. The closing frames feature a message urging early diagnosis and management of NTM lung disease, highlighting health awareness. |
| Post Production | Crew Cuts |
| Production Company | Passion Pictures |
| Sound Production | Jamute |
| Art Director | Daniel Klock |
| Art Director | Marcio Bueno |
| Chief Creative Officer | Tim Hawkey |
| Music Composer | James Pinto |
| Creative Director | Ronnie Caltabiano |
| Creative Director | Arthur Daraujo |
| Creative Director | Corinne Feight |
| Creative Director | Eduardo Tavares |
| Creative Director | Jennifer Harrison |
| Creative Director | Kristen Bell |
| Creative Director | Paul Harrington |
| Director | Anna Mantzaris |
| Executive Producer | Chinkara Singh |
| Executive Producer | Alejandro Lepez |
| Executive Producer | Belle Palmer |
| Executive Producer | Stephanie Norris |
| Group Creative Director | Chris Bernesby |
| Group Creative Director | Joe Capanear |
| Producer | Kevin Mullucks |
| Producer | Steven Riley |
| Producer | Thiago Oliveira |
| Account Management | Jack O’Shaughnessy |
| Account Management | Martha Simpson |