ANDY Awards

Creative Award

New York, United States

Update

Pepsi - "McDonald's"

11505

Title	McDonald's
Agency	Alma
Campaign	Better With Pepsi
Advertiser	PepsiCo Inc.
Brand	Pepsi
Posted	April 2022
Business Sector	Soft Drinks, Tonics
Media Type	Print
AI Description	The advertisement features a close-up image of a crinkled paper bag with distinctive McDonald's colors of red, yellow, and blue forming abstract shapes. The focus is on the minimalist design and texture of the paper bag, with the text 'better with' visible in a white, clean font. The ad humorously suggests a pairing, though devoid of any explicit portrayal of products. The overall design is modern with bold colors, playing on the recognizable brand color palette.
Production Company	Carbon Films
Vice President Head of Marketing	Todd Kaplan
Sr. Director Brand Marketing	JP Bittencourt
Creative Chairman	Luis Miguel Messianu
CEO	Luis Miguel Messianu
Co President	Alvar Suñol
CCO	Alvar Suñol
Associate Strategic Planning Director	Paola Villalobos
SVP Head of Strategy	Angela Rodriguez
Creative Director	Daniel Correa
Creative Director	Bruno Trad
Account Director	Meg Valls
Executive Producer	Jay Rivera
EVP Operations	Michelle Headley
Production	Michelle Headley
VP Director of Production	Yeyo Marquez
Photographer	Marçal Vaquer
Paper Artist	Raya Sader
Retoucher	Juary Leocadiio
President	Javier Carbo
PR Company	Acceleration Community of Companies (ACC)
Vice President of Marketing Communications	Emily Thomas
Media Company	OMD
Executive Director	Elayna Tekle