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Creative Award
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Pepsi - "Burger King Print" by ANDY Awards 2022

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TitleBurger King Print
Agency
Campaign Better With Pepsi
Advertiser PepsiCo Inc.
Brand Pepsi
PostedApril 2022
Business Sector Soft Drinks, Tonics
Media Type Print
AI Description The print ad for Pepsi, in collaboration with Burger King, captures the iconic fast-food experience with a focus on simplicity and color. The image shows a close-up of a crumpled Burger King wrapper, featuring a pronounced Pepsi logo, emphasizing the two brands' partnership. The colors of the Burger King logo—red, yellow, and blue—dominate the visual, contributing to a vibrant and appetizing look. The tagline "better with" circles the Pepsi logo, suggesting that meals at Burger King, particularly their burgers, are best complemented with a Pepsi drink. This ad successfully conveys the enjoyment and satisfaction of pairing a savory Burger King meal with a refreshing Pepsi, targeting fast food lovers in the United States. The soft drink business sector is highlighted through its linking to the popular Burger King brand on the occasion of National Burger Day.
Production Company
Vice President Head of Marketing
Sr. Director Brand Marketing
Creative Chairman
CEO
Co President
CCO
Associate Strategic Planning Director
SVP Head of Strategy
Creative Director
Creative Director
Account Director
Executive Producer
EVP Operations
Production
VP Director of Production
Photographer
Paper Artist
Retoucher
President
PR Company
Vice President of Marketing Communications
Media Company
Executive Director