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Creative Award
New York, United States
Pepsi - "Better With Pepsi" by ANDY Awards 2022

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TitleBetter With Pepsi
Agency
Campaign #BetterWithPepsi
Advertiser PepsiCo Inc.
Brand Pepsi
Date of First Broadcast/Publication 2021
Business Sector Soft Drinks, Tonics
Philosophy For over 30 years, Pepsi drinkers have been cut out of the burger & cola pairing equation, sidelined and forced to compromise - but that is all about to change as Pepsi declares this week that Burgers go Better with Pepsi. A recently commissioned survey shows what we all thought - 60% of participants preferred their Big Macs, Daves singles and Whoppers with Pepsi over Coke. Anyone that shared a photo on Facebook, Twitter or Instagram of themselves with a Pepsi alongside any fast food burger of their choice purchased on Friday, May 28, with the hashtag #BetterWithPepsi, had their Pepsi comped by the brand, all day long. Alternatively, fans could click a #BetterWithPepsi ad on Facebook or Instagram, then sharing their receipt(s).
Media Type Case Study
Length
AI Description The "Better With Pepsi" ad campaign highlights a creative twist on the classic burger and cola combo. The ad starts by showcasing an iconic burger, emphasizing how Pepsi pairs better with it than its competitor, Coca-Cola. Through an ingenious visual experiment, Pepsi partnered with an origami artist to fold burger wrappers from competitors, cleverly revealing hidden Pepsi logos on them. The campaign was promoted across multiple platforms, including social media, with billboards strategically placed near competitors' headquarters. Text overlays reveal survey statistics showing a preference for Pepsi with burgers, while clips show widespread social media reactions and shares. The ad uses bright colors like blue and red to capture attention, along with music that adds a fun, upbeat atmosphere. The tagline shared encourages consumers to join in by posting their burger and Pepsi photos using the hashtag #BetterWithPepsi.
Production Company
VP of Marketing
Senior Director of Marketing
Creative Chairman & CEO
President & Chief Creative Officer
Creative Director
Creative Director
Group Account Director
VP of Operations
VP, Director of Production
Executive Producer
Associate Strategic Planning Director
SVP, Head of Strategy
Photographer
Paper Artist
Retoucher