Apple - "Shot on iPhone 13 Pro: Chinese New Year - Making of “The Comeback” with Zhang Meng" by ANDY Awards 2022
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| Title | Shot on iPhone 13 Pro: Chinese New Year - Making of “The Comeback” with Zhang Meng |
| Agency | TBWA\Media Arts Lab |
| Campaign | Shot on iPhone 13 Pro: Chinese New Year - The Comeback |
| Advertiser | Apple |
| Brand | Apple |
| Date of First Broadcast/Publication | 2022 / 1 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Web Film |
| Length | |
| AI Description | The featurette showcases the making of 'The Comeback,' a short film directed by Zhang Meng, shot entirely on the iPhone 13 Pro. It illustrates the fusion of traditional Chinese culture with futuristic cinematic techniques. The story revolves around a young man returning to his village to join local farmers in making a film about Mars. The production emphasizes the iPhone's capabilities, such as its cinematic mode, stabilization, and low-light performance. Behind-the-scenes footage reveals the creative and practical aspects of filmmaking, with scenes transformed from everyday village life to cinematic settings, illustrating themes of exploration, community, and technological advancement. |
| Director | Zhang Meng |
| Director of Photography (DOP) | Luo Dong |
| Music | Varqa Buehrer |