Apple - "Shot on iPhone 13 Pro: Chinese New Year - The Comeback" by ANDY Awards 2022
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Apple - "Shot on iPhone 13 Pro: Chinese New Year - The Comeback"
- Brand: Apple
- Country: China
- Advertiser: Apple
| Title | Shot on iPhone 13 Pro: Chinese New Year - The Comeback |
| Agency | TBWA\Media Arts Lab |
| Campaign | Shot on iPhone 13 Pro: Chinese New Year - The Comeback |
| Advertiser | Apple |
| Brand | Apple |
| Date of First Broadcast/Publication | 2022 / 1 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Web Film |
| Length | |
| AI Description | The advertisement, "Shot on iPhone 13 Pro: Chinese New Year - The Comeback," by Apple, focuses on a heartwarming story set in a rural Chinese village. Using the power of community and family, it shows villagers driven by hope and celebration during the Chinese New Year. The narrative follows aspiring filmmakers creating a movie using their surroundings, paralleling their desolate landscape to Mars. The ad captures dramatic landscapes, expressions of pride, and family dynamics. Cinematic visual storytelling unfolds with scenes of filmmaking adventures and the village coming together, showcasing the power of the iPhone 13 Pro in capturing professional-quality video. |
| Director | Zhang Meng |
| Director of Photography (DOP) | Luo Dong |
| Music | Varqa Buehrer |