Observatoire des Inégalités - "Monopoly des Inégalités" by ANDY Awards 2022
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Observatoire des Inégalités - "Monopoly des Inégalités"
This ad is part of the ACT Responsible Collection
- Brand: Observatoire des Inégalités
- Country: France
- Advertiser: Observatoire des Inégalités
| Title | Monopoly des Inégalités |
| Agency | Herezie |
| Campaign | Monopoly des Inégalités |
| Advertiser | Observatoire des Inégalités |
| Brand | Observatoire des Inégalités |
| Date of First Broadcast/Publication | 2022 / 1 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Philosophy | Pensé comme une extension du légendaire jeu de société Monopoly, ce jeu pédagogique invite les jeunes à réfléchir sur la question des inégalités et des discriminations. |
| Media Type | Web Film |
| Length | |
| AI Description | The advertisement "Monopoly des Inégalités" by the Observatoire des Inégalités introduces a compelling educational tool that uses the concept of the traditional Monopoly game to help children understand social inequalities. The film showcases the usage of this innovative game in French schools, highlighting various scenarios such as underprivileged players advancing slower, some players starting with more assets, and gender-based disparities in earnings. The ad emphasizes the importance of understanding real-world inequalities through rules based on societal data, encouraging students to engage with these issues without fear of stigmatization. Interviews with teachers and public figures underline the value and impact of such educational initiatives. |
| Advertising Manager | Louis Maurin |
| Advertising Manager | Constance Monnier |
| Advertising Manager | Tristan Bouvier |
| President | Andrea Stillacci |
| Founder | Andrea Stillacci |
| Executive Creative Director | Paul Marty |
| Executive Creative Director | Etienne Renaux |
| Art Director | Marie Dutech |
| Art Director | Léo Michel |
| Copywriter | Léo Michel |
| Copywriter | Marie Dutech |
