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Creative Award
New York, United States
Courageous Conversation Global Foundation - "Stats" by ANDY Awards 2022

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Agency
Campaign What if they Were Black?
Advertiser Courageous Conversation Global Foundation
Brand Courageous Conversation Global Foundation
PostedJanuary 2022
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Social Media
AI Description The image showcases two individuals standing with their backs to the camera, wearing white T-shirts featuring impactful messages about racial disparities. The iconic Capitol building looms in the background, enhancing the context of social advocacy. Each shirt displays statistics, such as "Black People are 5x more likely than white people to be imprisoned," and prompts viewers to reflect on the harsh realities of racial inequality. The use of handwritten calligraphy in blue and black inks creates a stark contrast against the white shirts, symbolizing clarity and urgency. Hashtags like "#IfTheyWereBlack" further underline the campaign's intent to provoke thought and stir emotion.

This powerful visual statement is part of a broader campaign by the Courageous Conversation Global Foundation, produced by Goodby Silverstein & Partners, which seeks to foster awareness and drive conversations about racial justice in the United States. The ad is visually minimalist yet deeply impactful, using straightforward, bold aesthetics to communicate its message of advocacy and reform.
Board Chair, CCGF
Executive Director, CCGF
Program Director, CCGF
Chief Creative Officer
Creative Director
Creative Director
Associate Creative Director
Art Director
Copywriter
President
Account Director
Account Manager
Director of Communications
Partner + Head of Brand Strategy
Partner + Head of Communication Strategy
Brand Strategist
Senior Communications Strategist
Senior Research Strategist
Junior Research Strategist
Junior Brand Strategist
T-Shirt Artists
T-Shirt Artists
Co-Director
Senior Print Producer and Art Buyer
Producer
Content Creative Coordinator
Editorial and Audio
Director of Elevel Post Production
Senior Editor
Photographer
Printing Production
Printing Production
Director of Business Affairs