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ANDY Awards

Creative Award
New York, United States
Courageous Conversation Global Foundation - "Jarrell" by ANDY Awards 2022

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TitleJarrell
Agency
Campaign What if they Were Black?
Advertiser Courageous Conversation Global Foundation
Brand Courageous Conversation Global Foundation
PostedJanuary 2022
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Social Media
AI Description The ad features a young man standing against a brick wall, wearing a T-shirt with an artistic portrait and the bold text 'What if They Were Black?' The shirt's design brings attention to racial bias, referencing the events surrounding the January 6 insurrection at the U.S. Capitol. The T-shirt shows a figure resembling a known Capitol rioter but with Black features. The ad is part of a campaign by the Courageous Conversation Global Foundation to raise awareness about racial inequality by imagining different outcomes if the rioters were Black. The visual style is urban and contemporary, focusing on social justice and reflection.
Board Chair, CCGF
Executive Director, CCGF
Program Director, CCGF
Chief Creative Officer
Creative Director
Creative Director
Associate Creative Director
Art Director
Copywriter
President
Account Director
Account Manager
Director of Communications
Partner + Head of Brand Strategy
Partner + Head of Communication Strategy
Brand Strategist
Senior Communications Strategist
Senior Research Strategist
Junior Research Strategist
Junior Brand Strategist
T-Shirt Artists
T-Shirt Artists
Co-Director
Senior Print Producer and Art Buyer
Producer
Content Creative Coordinator
Editorial and Audio
Director of Elevel Post Production
Senior Editor
Photographer
Printing Production
Printing Production
Director of Business Affairs