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ANDY Awards

Creative Award
New York, United States
Telefónica Germany / o2 Deutschland - "The Visible Net (behind-the-scenes)" by ANDY Awards 2022

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TitleThe Visible Net (behind-the-scenes)
Agency
Campaign The Visible Net
Advertiser O2 - Telefónica Germany Gmbh & Co.
Brand Telefónica Germany / o2 Deutschland
Date of First Broadcast/Publication 2021 / 12
Business Sector Telecommunications Services
Philosophy To achieve this, innovative technology was combined with artistic skills. As a first step, the O₂ network signal was measured in various locations in Germany. Then, the data was transmitted to an LED bar hanging underneath a drone which converts the data into light impulses. The stronger the network signal, the brighter the light. With the aid of long exposure, photographer Kai-Uwe Gundlach was able to create a visible network from the light patterns of the LED bar.
Media Type Web Film
Length
AI Description The ad "The Visible Net" follows a behind-the-scenes look at an innovative project that transforms the invisible O₂ network into visible art. Using a 10-meter carbon fiber pole equipped with LED strips flown by a drone, the strength of the network signal is converted into light impulses. The brighter the LED lights, the stronger the network. Via long exposure photography, the project captures artistic, luminous trails against the night sky in various German locations. This unique representation highlights the power and speed of the 5G network, combining state-of-the-art technology and artistic innovation. The background music complements the futuristic and exploratory theme of the project.
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