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ANDY Awards

Creative Award
New York, United States
Beam Suntory - "6ourbon 7ime" by ANDY Awards 2022

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Title6ourbon 7ime
Agency
Campaign 6ourbon 7ime
Advertiser Beam Suntory
Brand Beam Suntory
PostedNovember 2021
Business Sector Spirits, Fortified Wines
Media Type Case Study
Length
AI Description The '6ourbon 7ime' campaign by Beam Suntory presents a serene and visually striking advertisement that emphasizes the significance of setting boundaries between work and personal life, particularly in the era of working from home. The visuals transition between a simple clock face and phrases highlighting the overlap of work and life, like 'As we're all working from home, how do we know when work ends and life starts?' This message is interwoven with inviting images of bourbon cocktails catching the warm glow of 6 PM sunlight, evoking a sense of tranquility and personal time. It suggests reclaiming this 'magic hour' for personal enjoyment with Beam Suntory's products, casting the time between 6 to 7 PM as a moment to unwind and savor a drink.
Media Agency
Chief Strategy Officer
Business Director
Account Executive
Account Director
Strategic Planner
Planning Director
Worldwide Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Associate Creative Director
Creative
Copywriter
Senior Art Director
Executive Agency Producer
Agency Producer
Agency Producer
Design Director
Design Director
Senior Designer
Production Company
Editing Company
Colorization
Shooting
Audio
Audio