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ANDY Awards

Creative Award
New York, United States
Rexona - "Degree Inclusive" by ANDY Awards 2022

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TitleDegree Inclusive
Agency
Campaign Degree Inclusive
Advertiser Unilever
Brand Rexona
PostedNovember 2021
Business Sector Deodorants
Story We believe products reflect the people who create them. Our motto is “build with, not for”.Our team was an international, diverse and multi-disciplinary team, including a disabled inclusive designer, an engineer, occupational therapists, psychologists, disabled consultants all with the same belief that inequality is something that is designed.The disabled community told us that fear of sweating – and body odor - sometimes held them back from going out or doing things they wanted. Being able to use deodorant was essential for confidence.We identified the major challenges as grasping, opening, closing, application motions and tactile perceptibility.We worked from these insights in an agile way, 3D modeled the design iterations and printed in-house so we could quickly distribute for rapid feedback during COVID. Three rounds of iterations gave us the design for Degree Inclusive, a deodorant that’s easier to identify, handle, open, close and apply.
Problem We will all experience disability at some point in our lives. Today, 60 million adults in the US live with a disability. That’s 1 in 4!Degree, the world’s #1 deodorant, has an inclusive purpose – “To inspire confidence in everyone to move more”. A deodorant may seem like a trivial, mundane thing. Until you can’t open the cap, press down on the aerosol or apply it. Imagine the importance of deodorant for your confidence. Then imagine you are sweating more, because you are in a wheelchair. Finally, consider the neuroscience research that shows that being excluded hurts people just as much as physically being hit.That’s why inclusive design is so important. We believe that people with disabilities affecting their arms and/or vision should be able to take care of their hygiene needs independently.Degree Inclusive is revolutionizing design to make more products accessible for EVERYONE. 
Media Type Case Study
Entrant Company Wunderman Thompson Argentina
LATAM CCO's Sebastián Tarazaga /Dany Minaker
CCO Argentina Natalia Benincasa
CEO Victoria Cole
Creative Directors Andrea Ventura / Gastón Cánaves
Creative Directors Agustín Alba / Pablo Maldonado
Head of Art Fernando Rossini
Creative Operations Leader Paula Akel
Integrated Production Leader Josefina Espil
Production Manager Mariana Jauregui
Editor/Animator Leandro Ramírez
Graphic Production Manager Daniel Gatto
General Account Director Eliana Kaplan
Account Director Dana di Lello
Sr. Account Executive Ramiro Pannunzio
Strategy Lead Ronny Weter / Aurelia Sisinni
Project Manager Ana Laura Rodríguez
Head of Social Media Silvina Coto
Content Strategist Daniel Alaniz
Community Manager Vincenzo Mazzei
Global CCOS Bas Korsten / Daniel Bonner
Global Lead inclusive Design Christina Mallon
Global Client Lead Unilever Inge Selawry
Global Planning Lead Nicky Buss
Global Project Management Bart Etcheverry
Director of Global Creative Operations Nora Farley
PR Director Jessica Hartley
Product Design SOUR Studio
Creative Collaborators Santiago Estevez/Nicolás Trapanese
Unilever PR Agency Edelman
Production Company LaDoble
Director Martin Donozo
CEO José Arnal
Executive Producer Agustín Gutierrez
Producer Marco Pilosio
Director of Photography Sebastian Cantillo
Post Production Luis Staffolani
Sound post production Porta Studio
Music Perra Santa