Penny - "The Wish (228s)" by ANDY Awards 2022
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Penny - "The Wish (228s)"
This ad is part of the ACT Responsible Collection
- Brand: Penny
- Country: Germany
- Advertiser: PENNY
| Title | The Wish (228s) |
| Agency | Serviceplan Campaign |
| Campaign | The Wish |
| Advertiser | PENNY |
| Brand | Penny |
| Date of First Broadcast/Publication | 2021 / 11 |
| Business Sector | Department Stores, Supermarkets |
| Media Type | Television |
| Length | |
| AI Description | The advertisement "The Wish" by Penny portrays a heartfelt dialogue between a mother and her teenage son during Christmas. The conversation highlights the mother's nostalgic longing for her son to experience classic youthful adventures. The ad transitions through various heartfelt and imaginative scenes, showing the son sneaking out, attending a party, and falling in love. It artfully encapsulates dreams and missed opportunities due to the pandemic, conveying a deeply emotional message. The atmosphere is intimate and touching, characterized by a warm, dimly lit home setting. The poignant wish expressed by the mother is for her son to regain the experiences of his youth. The ad ends with a call to action, offering viewers the chance to reclaim lost moments through unforgettable experiences provided by Penny. |
| Creative Managing Director | Christoph Everke |
| Creative Director | Moritz Dornig |
| Copywriter | Alessia Coschignano |
| Concept | Alessia Coschignano |
| Art Director | Rebecca Labiner |
| Copywriter | Katharina King |
| Art Director | Elvira Breit |
| Executive Producer | Aisha Blackwell |
| Production Company | Iconoclast Germany |
| Director | Marcus Ibanez |
| Producer | Tim Augustin |
| Director of Photography (DOP) | Paul Ozgur |
| Editor | Nikolaus Kohler |
| Music | Supreme Music |
| Inernational PR | Lee Sharrock |