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ANDY Awards

Creative Award
New York, United States
Carrefour X Fortnite - "The Healthy Map" by ANDY Awards 2022

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TitleThe Healthy Map
Agency
Campaign The Healthy Map
Advertiser Carrefour
Brand Carrefour X Fortnite
PostedJuly 2021
Business Sector Department Stores, Supermarkets
Story Carrefour is launching on Fortnite with The Healthy Map: the first creative map that allows gamers to regain life only by eating healthy. On Carrefour's "Healthy Map", players can heal themselves exclusively with fruits, vegetables and fish, where they usually use healing kits and potions to recover health points. This is an opportunity for the retailer to unite a new target group, gamers, around the food transition.
Media Type Digital
Length
AI Description The ad showcases Carrefour's partnership with Fortnite to create "The Healthy Map," a unique gaming experience promoting healthy eating. Vibrant and dynamic visuals depict environments within the game where players must consume fruits, vegetables, and fish instead of traditional healing kits to regain health. Through colorful and engaging animation, this digital experience highlights Carrefour as a hub, symbolized by a futuristic and expansive store setting that integrates seamlessly into the Fortnite universe. Players are encouraged to test their reflexes and increase their energy through a diet of nutritious options. The creative use of gameplay elements targets the gaming community, conveying an impactful message about health and wellbeing.
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