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ANDY Awards

Creative Award
New York, United States
Goldfish - "Competition" by ANDY Awards 2022

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TitleCompetition
Agency
Campaign Go for the Handful
Advertiser Campbell's
Brand Goldfish
Date of First Broadcast/Publication 2021
Business Sector Potato Chips, Crisps & Crackers
Media Type Social Media
Length
AI Description The Goldfish ad titled "Competition" features a lighthearted scene between two friends relaxing in a stylish, modern living room. One friend, wearing a red jacket, opens a pack of Goldfish crackers and casually engages in a humorous competition with the other, who claims he can hold more crackers in his hand than the first friend's paltry 73. As the playful banter escalates, the large man in a grey hoodie emphatically demonstrates his superior handful. The ad humorously concludes with the larger friend asking for a vacuum, indicating a messy result from his grand demonstration. The phrase "Go for the Handful" and the hashtag "#GoForTheHandful" are prominently displayed, emphasizing the fun, friendly nature of sharing and snacking on Goldfish crackers.
Production Company
Chief Executive Officer (CEO)
Chief Creative Officer
Chief Marketing Officer (CMO) Christine Prins
Executive Creative Director
Creative Director
Associate Creative Director
Copywriter
Art Director
Agency Director of Production
Group Account Director
Account Director
Account Director
Account Executive
Account Executive
Account Planner
Business Affairs Manager
PR
Director
Managing Director
Executive Producer
Production Company Producer
Head of Production
Director of Photography (DOP)
Production Designer
Editing Company Arcade Edit
Editor
Assistant Editor
Executive Producer
Post Production
Colorization
Colorization
Colorist
Producer
Colorist
Music
Music
Founder
Production Company Producer
Mix
Music Creative Director
Account Director
Sound
Sound Producer
Account Executive
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Sound
Colorization
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Sound