Newtown Action Alliance - "#NotComingHome" by ANDY Awards 2022
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Newtown Action Alliance - "#NotComingHome"
This ad is part of the ACT Responsible Collection
- Brand: Newtown Action Alliance
- Country: Germany
- Advertiser: Newtown Action Alliance
| Title | #NotComingHome |
| Agency | Serviceplan Campaign |
| Campaign | #NotComingHome |
| Advertiser | Newtown Action Alliance |
| Brand | Newtown Action Alliance |
| Posted | June 2021 |
| Business Sector | Public Safety, Health & Hygiene |
| Media Type | Television |
| Length | |
| AI Description | The advertisement from the Newtown Action Alliance depicts a soldier returning home to a warm welcome. As he approaches the house, his family is seen waiting inside. Emotions surge when he enters the home and hugs his daughter tightly, highlighting a deep bond. Moving stills capture an atmosphere of both joy and underlying sorrow. A poignant photograph of a young girl is shown alongside lit candles, suggesting a memorial. Subtlety in camera angles and subdued colors emphasize the emotional gravitas. The ad culminates with a striking message: more Americans have died from gun violence than in all U.S. wars combined, urging viewers to act by signing an online petition to end gun violence now. |
| Post Production | MPC LDN |
| Creative Strategy | Maximilian Schöngen |
| Creative Director | Son Becker |
| Art Director | Son Becker |
| Creative Director | Eduard Hörner |
| Copywriter | Eduard Hörner |
| Art Director | Tudor Cucu |
| Copywriter | Martin Gillen |
| Production Company | Iconoclast Germany |
| Director | Martin Krejci |
| Colorist | Jean-Clément Soret |