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ANDY Awards

Creative Award
New York, United States
Woojer - "SICK BEATS" by ANDY Awards 2022

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TitleSICK BEATS
Agency
Campaign SICK BEATS
Advertiser Woojer
Brand Woojer
PostedJune 2021
Business Sector Consumer Electronics & Audio-Visual
Philosophy For kids with cystic fibrosis (CF), airway-clearance therapy is the worst part of their day. SICK BEATS is the world’s first music-powered airway clearance vest, using the clinically proven modality of soundwave therapy in an awesome treatment experience. The prototype, a redesign of Woojer’s consumer vest, syncs with a smartphone to pull therapeutic 40Hz frequencies from music and send them to the chest. The SICK BEATS experience uses a curated Spotify library of thousands of 40Hz songs. Kids can find new 40Hz music and create custom therapeutic playlists for the vest, all in the Spotify app.
Media Type Product Design/Development
Length
AI Description The ad opens with children describing the challenges of living with cystic fibrosis and the discomfort of traditional airway clearance vests. It introduces SICK BEATS by Woojer, a revolutionary music-powered vest that transforms therapy into an enjoyable experience. The children excitedly talk about how the vest syncs with a smartphone to deliver therapeutic 40Hz frequencies found in music, pulling from a curated Spotify playlist. As the children wear the vest, their initial skepticism turns to amazement as they feel the vest's effects, accompanied by energetic music. The ad portrays the vest as an innovative solution, combining technology with a fun, engaging treatment method, offering hope and empowerment to kids by making therapy a joyful part of their day.
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