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ANDY Awards

Creative Award
New York, United States
Rexona - "Degree Inclusive (Board)" by ANDY Awards 2022

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TitleDegree Inclusive (Board)
Agency
Campaign Degree Inclusive
Advertiser Unilever
Brand Rexona
Date of First Broadcast/Publication 2021 / 4
Business Sector Deodorants
Story One in four Americans has a disability, yet products and experiences are still not designed with this community in mind. Degree Inclusive, the world’s first inclusive deodorant built with people with visual impairment and upper extremity impairment, was co-created by an inclusive team of design experts from Wunderman Thompson and SOUR, including occupational therapists, engineers, consultants, and people living with disabilities across the globe.
Media Type Case Study
AI Description The ad presents the world's first adaptive deodorant, Degree Inclusive, emphasizing inclusivity by featuring a man with tattoos and limb differences engaging with the product. A focus on the design and co-creation process is highlighted, showing collaboration with people with disabilities and experts. The visuals convey the adaptability of the deodorant, aiming to empower all users regardless of physical capabilities. Various media coverages and social media engagements are visible, underscoring its impactful launch. Key phrases such as "The world's first adaptive deodorant" reinforce the groundbreaking nature of the product, aligning with Rexona's brand values of inclusivity and accessibility.