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ANDY Awards

Creative Award
New York, United States
Rexona - "Degree Inclusive (Design)" by ANDY Awards 2022

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TitleDegree Inclusive (Design)
Agency
Campaign Degree Inclusive
Advertiser Unilever
Brand Rexona
Date of First Broadcast/Publication 2021 / 4
Business Sector Deodorants
Story One in four Americans has a disability, yet products and experiences are still not designed with this community in mind. Degree Inclusive, the world’s first inclusive deodorant built with people with visual impairment and upper extremity impairment, was co-created by an inclusive team of design experts from Wunderman Thompson and SOUR, including occupational therapists, engineers, consultants, and people living with disabilities across the globe.
Media Type Case Study
AI Description The ad presents Degree Inclusive, the first adaptive deodorant designed for individuals with disabilities. It features a turquoise and white color palette, reflecting a clean and modern aesthetic that emphasizes innovation and inclusivity. The deodorant is designed with a hook for easier handling, a magnetic cap for effortless opening, Braille labeling for easy identification, and a larger rollerball for simpler application. The refillable design adds to its eco-friendly appeal. Key testimonies from users highlight the product's transformative impact, addressing the needs of those with visual or upper extremity impairments. Overall, the ad is a celebration of accessible product design, emphasizing independence and empowerment for individuals with disabilities.