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ANDY Awards

Creative Award
New York, United States
BMW - "The Ultimate AI Masterpiece" by ANDY Awards 2022

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TitleThe Ultimate AI Masterpiece
Agency
Campaign The Ultimate AI Masterpiece
Advertiser BMW
Brand BMW
Date of First Broadcast/Publication 2021 / 4
Business Sector Automotive
Media Type Television
Length
AI Description BMW explores the intersection of art and AI by projecting generative art onto the 8-series Grand Coupe. The ad highlights BMW's historical commitment to art and technology. Featuring a collaboration with art collector Gary Yeh and artist Lee Bae, the AI learns from 900 years of art history and contemporary works. The elegant design of the 8 Grand Coupe serves as a dynamic canvas, showcasing AI-generated textures that are unique yet inspired by traditional art. The project celebrates BMW's 50 years of cultural engagement and embodies the brand's dedication to creativity and innovation.
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