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ANDY Awards

Creative Award
New York, United States
Rémy Martin - "Rémy Martin X Usher. Team Up for Excellence" by ANDY Awards 2022

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TitleRémy Martin X Usher. Team Up for Excellence
Agency
Campaign #TeamUpForExcellence
Advertiser Rémy Martin
Brand Rémy Martin
Date of First Broadcast/Publication 2021 / 4
Business Sector Spirits, Fortified Wines
Story Usher narrates a story spanning the decades from the 1920’s to present day, which pays tribute to the multi‐cultural connections, celebrated styles and rhythms of the past. From Blues to Hip‐Hop, Swing Dancing to Break‐Dancing; Usher and Rémy Martin®1738 Accord Royal travel through decades in France and the US, to honor these cultural figures; both rooted in a shared philosophy of aiming for the stars.
Philosophy The film highlights the cultural connection between Cognac and American music since 1917 in France, and how the two have been synonymous ever since.
Media Type Television
Length
AI Description The ad for Rémy Martin stars Usher, who narrates a journey from the 1920s to present day, exploring the bond between cognac and American music genres like jazz, blues, and hip-hop. The ad opens with scenic shots of vineyards, then transitions to a dramatization of the 1917 meeting of black American soldiers in France, emphasizing shared passions for life and music. Scenes shift from historical settings to lively dance floors featuring swing and break-dancing, creating a vibrant celebration of cultural and musical evolution. Usher's narration underscores themes of excellence and collaboration, with visuals of animated DJ performances and energetic dance moves, capturing the spirit of a timeless, multicultural connection.
Actor / Celebrity
Music
Costume
Choreography
Director