andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Renault Zoe - "Electric Village Renault" by ANDY Awards 2022

Filter results by

TitleElectric Village Renault
Agency
Campaign 100% electric vehicles town
Advertiser Renault
Brand Renault Zoe
PostedApril 2021
Business Sector Cars
Story Renault inaugurated in the city Appy, the first “100% electric vehicle” town in France by providing each household with a New Renault ZOE. This unprecedented initiative aims to demonstrate that if the move to electric is possible in Appy, it is possible everywhere
Media Type Case Study
Length
AI Description The ad showcases Renault's innovative initiative in the remote village of Appy, France, highlighting its transformation into a 100% electric vehicle village. Through stunning visuals of picturesque mountains and serene countryside, the ad emphasizes the feasibility of electric mobility even in isolated areas. Viewers see Renault Zoe cars navigating winding roads, interspersed with shots of village life continuing as normal. The ad conveys a powerful message of accessibility and sustainability, demonstrating that if it's possible in Appy, it is feasible everywhere. By following the villagers' experiences on social media, the initiative helped persuade others to switch to electric vehicles, showcasing Renault’s leadership in the electric vehicle sector.