Burger King - "The Menu Court" by ANDY Awards 2022
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Burger King - "The Menu Court"
- Brand: Burger King
- Country: Spain
- Advertiser: Restaurant Brands International
| Title | The Menu Court |
| Agency | DAVID |
| Campaign | The Menu Court |
| Advertiser | Restaurant Brands International |
| Brand | Burger King |
| Date of First Broadcast/Publication | 2021 / 3 |
| Business Sector | Food |
| Story | Having done some of the most famous gaming campaigns in recent years, such as the Stevenage Challenge or Burger Clan, Burger King® keeps looking for new ways to connect and reward the community. This time they have chosen NBA 2K21, the most popular basketball videogame in the world, and are letting people take a shot. Using the court editing tools available in the game, they created “The Menu Court”, a court customized to be like a Burger King® menu board, with the most popular products all over the floor. All that fans need to do is download it in MyLeague Mode (PS4) or MyNBA Mode (PS5), and score from one of the products, so they can get them for free in their next order. Do you want to get a free Big King® Sandwich? Step on it and shoot from the designated point. If you score, you win. Would you like a full menu with fries and soda? Well, that’s a more complicated one. You need to shoot and score from the middle of the court. And the same with the nuggets, fries and more. The harder the shot, the better the reward. And to redeem their prizes, gamers need to share the video on Twitter tagging Burger King and NBA2K with the hashtag #BKMenuCourt. |
| Media Type | Integrated Media/360 Activation |
| Length | |
| AI Description | The Burger King 'The Menu Court' ad cleverly blends the worlds of fast food and video gaming, specifically targeting NBA 2K21 players. Set in a digital basketball court, the floor is designed with images of popular Burger King menu items like fries and sandwiches. Players are encouraged to download this court in their MyLeague or MyNBA modes, score from specific food item locations to earn free rewards, and then share their successful shots on Twitter using the hashtag #BKMenuCourt. The creative and visually engaging campaign aims to connect with young gamers by offering real incentives through interactive play. |
| Global Chief Creative Officer | Pancho Cassis |
| Managing Partner | Pancho Cassis |
| Chief Operating Officer (COO) | Sylvia Panico |
| Executive Creative Director | André Toledo |
| Executive Creative Director | Saulo Rocha |
| Creative Director | Fred Bosch |
| Copywriter | Jaime Ludena |
| Art Director | Francesc Enrich |
| Account Director | Lucila Mengide. |
| Account Director | Stefane Rosa |
| Account Supervisor | Adriana González |
| Strategic Planner | Patricia Urgoiti |
| Production Company Producer | Sebastián Arce |
| Sandra Azedo | |
| Production Company | Deseif |
| Chief Marketing Officer (CMO) | Fernando Machado |
| Advertising Manager | Diego Suarez |
| Advertising Manager | Bianca Shen |
| Advertising Manager | Beatriz Faustino |
| Advertising Manager | María Lafuente |
