McDonald's - "Lights On" by ANDY Awards 2022
Filter results by
McDonald's - "Lights On"
- Brand: McDonald's
- Country: United Kingdom
- Advertiser: McDonald's
| Title | Lights On |
| Agency | Leo Burnett |
| Campaign | Lights On |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2021 / 2 |
| Business Sector | Restaurants & Fast Food |
| Tagline | We Deliver |
| Media Type | Outdoor/Out of Home |
| AI Description | The McDonald's ad titled "Lights On" cleverly utilizes urban scenery to convey its message of accessibility and convenience. Positioned at a bus stop, the illuminated poster features an illustration of modern high-rise buildings with the iconic McDonald's arch subtly integrated into the architecture. The warm golden hue contrasts against the dark night backdrop, emphasizing the brand's presence and readiness to deliver even during late hours. The bustling city lights and blurred motion of passing traffic further accentuate the idea of a vibrant urban lifestyle where McDonald's delivery services are seamlessly integrated into everyday life. |
| Chief Creative Officer | Chaka Sobhani |
| Executive Creative Director | Mark Elwood |
| Creative Director | Andrew Long |
| Creative Director | James Millers |
| Copywriter | Andrew Long |
| Art Director | James Millers |
| Art Director | Will Rees |
| Designer | Sam Kallen |
More ads from Leo Burnett
#ReindeerReady
- BRAND:
- McDonald's
- AGENCY:
- Leo Burnett
Santa
- BRAND:
- Kellogg's
- AGENCY:
- Leo Burnett
Say Something
- BRAND:
- NSPCC
- AGENCY:
- Leo Burnett