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ANDY Awards

Creative Award
New York, United States
DocMorris - "Take Care of Yourself" by ANDY Awards 2022

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TitleTake Care of Yourself
Title (original language)Kettlebell
Agency
Campaign Take Care of Yourself
Advertiser DocMorris
Brand DocMorris
Date of First Broadcast/Publication 2020 / 12
Product Pharmacy
Business Sector Drugstores, Specialty Stores
Story Health is an emotional issue and, especially before the holidays, people are more aware of it than ever with family visits and time together. For the upcoming holidays we created an emotional story to get the message across that DocMorris supports what is important to you. The film shows how an old man, despite his poor health, prepares for the holidays so that he can experience a special moment with his granddaughter on christmas. This emotional and warm-hearted story formed the basis for the subsequent DocMorris campaign in the months to come.
Media Type Television
Length
AI Description The DocMorris ad tells a heartwarming story centered around an elderly man working tirelessly to improve his health ahead of the Christmas holidays. The narrative unfolds as he engages in strength training with a kettlebell, motivated by old family photos and memories. The advertisement captures his journey over time, fostering suspense and emotional investment. As the holiday season approaches, he appears more robust and spry. On Christmas day, he dresses impeccably in a suit and surprises his family with a visit. The ad culminates in a touching scene where he effortlessly lifts his granddaughter to place a star atop the Christmas tree. This heartfelt moment highlights themes of dedication, love, and familial connections, all underscored by the tagline, 'So you can take care of what matters in life.'
Production Company
Director
Creative Director
Art Director
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Director of Photography (DOP)