Google Shopping - "Shop Small Murals" by ANDY Awards 2021

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TitleShop Small Murals
Agency
Campaign Shop Small Murals
Advertiser Google
Brand Google Shopping
PostedApril 2021
Business Sector Search Engines
Media Type Case Study
Length
AI Description The "Shop Small Murals" ad features vibrant and colorful murals in various urban settings, created by local artists to celebrate Small Business Saturday. It shows artists painting murals that encapsulate community values and highlight local businesses. The ad promotes the use of Google Lens, allowing viewers to scan artworks and directly shop for local products or services. It includes interviews with small business owners and features scenes of diverse communities engaging and interacting with the murals. The overall atmosphere is lively, promoting the connection between creativity, technology, and community support.