Nike - "Nike - Better / Mamba Forever" by ANDY Awards 2021
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Nike - "Nike - Better / Mamba Forever"
- Brand: Nike
- Country: United States
- Advertiser: Nike
| Title | Nike - Better / Mamba Forever |
| Agency | Wieden + Kennedy |
| Campaign | Nike - Better / Mamba Forever |
| Advertiser | Nike |
| Brand | Nike |
| Date of First Broadcast/Publication | 2020 |
| Business Sector | Apparel, Fashion & Footwear |
| Media Type | Others |
| Length | |
| AI Description | The Nike ad titled "Better / Mamba Forever" is a tribute to Kobe Bryant, showcasing his legacy and the impact he left on sports and individuals worldwide. It features scenes of Kobe playing basketball, giving motivational speeches, and inspiring others to push their limits. The ad blends black and white footage with color shots of various athletes, emphasizing improvement and aspiration. Key phrases like "Just be better" and "Mamba out" are highlighted, encapsulating Kobe's philosophy. The diverse roster of athletes performs acts in different sports like basketball, gymnastics, and swimming, all embodying the message of striving for greatness. The ad closes with a heartfelt tribute, cementing Kobe's enduring influence. Nike's recognizable swoosh and the mantra 'Mamba Forever' conclude the visual story. |
| Special Effects / VFX | A52 |
| Mix Company | Joint Editorial House |
| Creative Director | Alberto Ponte |
| Creative Director | Ryan ORourke |
| Copywriter | Kevin Steele |
| Art Director | Emma Barnett |
| Head of Production | Matt Hunnicutt |
| Executive Producer | Jake Grand |
| Executive Producer | Krystle Mortimore |
| Production Company Producer | Emily Knight |
| Associate Producer | Jasmyn Barr |
| Business Affairs | Laura Caldwell |
| Business Affairs | Maggie Harasyn |
| Business Affairs | Rylee Millerd |
| Director of Business Affairs | Amber Lavender |
| Group Brand Director | André Gustavo |
| Brand Director | Erik Wade |
| Brand Manager | Jon Vaughan |
| Group Strategy Director | Paula Bloodworth |
| Strategist | Anthony Holton |
| Group Media Director | Daniel Sheniak |
| Group Media Director | Reme DeBisschop |
| Associate Media Director | Ryan Craven |
| Media Director | Kallie Tenzeldam |
| Media Director | Darryl Maxwell |
| Creative Operations Manager | Lisa Calgaro |
| Integrated Traffic Manager | Sabrina Reddy |
| Integrated Traffic Manager | Billy Mucha |
| Studio Manager | Michael Frediani |
| Retoucher | Amy Ellars |
| Retoucher | Frazer Goodbody |
| Production Company | Prettybird |
| Director | Melina Matsoukas |
| Director of Photography (DOP) | Bradford Young |
| Executive Producer | Ali Brown |
| Tracy Hauser | |
| Line Producer | John WInters |
| Company | Spot Welders |
| Assistant Editor | JC Nunez |
| Managing Partner | David Glean |
| Executive Producer | Carolina Padilla |
| Flame Artist | Kevin Stokes |
| Flame Artist | Michael Vaglienty |
| Flame Artist | Gretchen Capatan |
| Flame Artist | John Valle |
| Flame Artist | Dan Ellis |
| Special Effects / VFX | Andy Rafael Barrios |
| Special Effects / VFX | Drew Rissman |
| VFX Executive Producer | Kim Christensen |
| VFX Executive Producer | Patrick Nugent |