None - "Purple Pizza Project" by ANDY Awards 2021
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None - "Purple Pizza Project"
- Brand: None
- Country: Germany
- Advertiser: Wrangler
| Title | Purple Pizza Project |
| Agency | Miami Ad School Europe |
| Campaign | Purple Pizza Project |
| Advertiser | Wrangler |
| Brand | None |
| Posted | April 2021 |
| Business Sector | Others |
| Media Type | Others |
| Length | |
| AI Description | The 'Purple Pizza Project' ad by Wrangler, in collaboration with Miami Ad School Europe, is a poignant response to the rise in domestic violence during COVID-19 lockdowns. The advertisement highlights an initiative offered through Uber Eats that discreetly aids victims of domestic violence. Women can order a 'Purple Pizza' via the Uber Eats app, which alerts law enforcement, locates nearby shelters, and connects users with a domestic violence hotline. The visual tone is serious and informative, featuring interviews and statistics highlighting the pandemic's exacerbating effects on domestic abuse. The ad uses modern technology to provide a secure option for seeking help without alerting an abuser. It's visually minimalistic, focusing on functionality and the critical nature of the app's service. |