None - "Miranda" by ANDY Awards 2021
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| Title | Miranda |
| Agency | Miami Ad School Toronto |
| Campaign | Miranda |
| Advertiser | Wrangler |
| Brand | None |
| Posted | April 2021 |
| Business Sector | Others |
| Media Type | Others |
| Length | |
| AI Description | The ad opens by highlighting a crucial issue with police body cameras: a 30-second delay before audio begins recording, creating a gap in accountability. The video transitions through scenes of police interactions and protestors, underscoring the need for improved trust and communication between law enforcement and youth. The ad introduces Miranda, a virtual assistant developed by the United Nations, designed to record audio in real-time once triggered by specific 'woke words' like "License & Registration." It empathizes the growing role of virtual assistants in everyday life and suggests leveraging similar technology for peace and accountability in urban settings. The ad utilizes a combination of real-life footage and animations, offering visuals of police officers, protestors, and smartphone apps transmitting data to a cloud, reinforcing the theme of security and justice. |