None - "Signs of Change" by ANDY Awards 2021
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None - "Signs of Change"
- Brand: None
- Country: Germany
- Advertiser: Wrangler
| Title | Signs of Change |
| Agency | Miami Ad School Hamburg |
| Campaign | Signs of Change |
| Advertiser | Wrangler |
| Brand | None |
| Posted | April 2021 |
| Business Sector | Others |
| Media Type | Others |
| Length | |
| AI Description | The ad "Signs of Change" addresses the challenges faced by deaf students in traditional sex education. It highlights the higher incidence of STIs, unwanted pregnancies, and sexual abuse among deaf students in the UK due to communication barriers. To address this, the ad introduces a TikTok challenge aimed at providing accessible sex education through dance and sign language. By collaborating with a BSL interpreter and a popular influencer, the campaign encourages young TikTok users to participate, spreading a vital message. The ad creatively uses dance moves, likened to sign language, to engage and educate. It also utilizes other platforms like Instagram and out-of-home media to expand the movement and create awareness about the issue, encouraging viewers to join a petition for change. |