IKEA Japan - "IKEA Harajuku with imma" by ANDY Awards 2021
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IKEA Japan - "IKEA Harajuku with imma"
- Brand: IKEA Japan
- Country: Japan
- Advertiser: IKEA
| Title | IKEA Harajuku with imma |
| Agency | Wieden + Kennedy |
| Campaign | IKEA Harajuku with imma |
| Advertiser | IKEA |
| Brand | IKEA Japan |
| Date of First Broadcast/Publication | 2020 / 8 |
| Business Sector | Retail, Distribution & Restaurants |
| Media Type | Others |
| Length | |
| AI Description | The IKEA Harajuku ad with virtual influencer imma showcases an innovative blend of digital and physical worlds. Imma, a CGI character, is portrayed living in a stylish IKEA-furnished room inside a shop window, engaging in various everyday activities over a period of 72 hours. The ad emphasizes interactive social media engagement, featuring imma's posts and interactions with followers. The visuals are vibrant and modern, set within the dynamic Harajuku neighborhood. It captures the essence of merging virtual influence with real-world retail experience, showcasing the unique appeal and functionality of IKEA products in a trendy and youthful environment. Imma's presence highlights themes of creativity and digital influence, as she customizes furniture and showcases her lifestyle through colorful and appealing imagery, attracting a diverse audience to IKEA Harajuku. |
| Executive Creative Director | Scott Dungate |