Wendy's - "Super Wendy's World" by ANDY Awards 2021
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Wendy's - "Super Wendy's World"
- Brand: Wendy's
- Country: United States
- Advertiser: Wendy's
| Title | Super Wendy's World |
| Agency | VML |
| Campaign | Super Wendy's World |
| Advertiser | Wendy's |
| Brand | Wendy's |
| Posted | April 2021 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Others |
| Length | |
| AI Description | The ad by Wendy's, titled "Super Wendy's World," highlights how the brand engaged with the gaming community by actively participating in popular games like Fortnite, Minecraft, Street Fighter IV, and Animal Crossing. Wendy's took a creative approach by having Wendy create her own gaming content, such as custom levels in Super Mario Maker 2 and engaging in virtual missions to fight against frozen beef, showcasing their fresh meat commitment. The campaign extends to streaming on Twitch, where Wendy's became a top 1% streamer by playing games herself instead of using influencers. Colorful visuals and recognizable gaming environments help portray Wendy's as an innovative and fun-loving brand within the gaming community. |
| Global Chief Creative Officer | Debbi Vandeven |
| Chief Client Officer | Jennifer McDonald |
| Chief Marketing Officer (CMO) | Carl Loredo |
| Regional Chief Creative Officer | John Godsey |
| Chief Creative Officer | Noel Cottrell |
| Group Creative Director | McKay Hathaway |
| Creative Director | Matt Keck |
| Art Director | Ben Grace |
| Art Director | Ryan Woods |
| Art Director | Conor Clarke |
| Copywriter | Jon Colon |
| Copywriter | Andrew Bohren |
| Associate Creative Director | Chad Ford |
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